Meeting The Needs of Working Women


What do women want at work?

Marilyn Nagel, CEO of the nonprofit for executive women called Watermark, recently answered this question for U.S. News & World Report.  More companies are taking note as women are playing an increasingly visible role in the workplace – especially when it comes to leadership.

According to Nagel, here are the top five factors women look for in a job:

  • Visible Role Models: Think Sheryl Sandberg and Marissa Mayer
  • A New Way of Thinking: For example, getting rid of stereotypes around gender
  • Supportive Colleagues: Advocacy (especially from other females) is key for women to advance
  • Face Time and Screen Time: In-person business networking
  • Work-life Integration: Helping women achieve balance

Randstad also asked women workers to identify the top engagement tools companies can use to keep them happy and inspired at work in our recent Engagement Index. More than 3,000 employees (nearly half of them women) responded to our survey. According to our research, here is what women are looking for in employers:

  • Flexible work arrangements
  • A stimulating work environment
  • An encouraging atmosphere where employees can share their ideas and opinions
  • Opportunities for training and development
  • Positive relationships in the workplace

It’s important for companies to recognize what matters to their employees, and that a one-size-fits-all approach to meeting the needs of workers is not a smart way to run a business. As the number of working women continues to grow (according to the Bureau of Labor Statistics, women now hold 51.4 percent of managerial and professional jobs—up from 26.1 percent in 1980), companies need to start thinking of tailoring engagement strategies specifically for women.

By: WPB Expert / On: November 03, 2014 /

In: Work/Life Balance, Career Advice, Job Advice, Career Success